Graphic designer Vahram Muratyan, best known for his Paris Versus New York series of posters and book has collaborated with uber luxe fashion brand Prada for Parallel Universes 2012, a series of animated gifs.
“Parallel Universes is a virtual road paved with Prada 2012 spring/summer men’s and women’s accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.”
Love so much about this collection. Especially snarky Karl Lagerfeld (who has never been to India) replicating hand-done Indian techniques in his Paris workroom. Turning cheap Indian labor in the garment industry upside down and doing it in the most expensive way possible. It’s an elaborate way to make a statement, but it’s genius.